Privilege Underwriters Reciprocal Exchange is introducing a 4.9% rate increase for its PURE Private Fleet Auto Insurance program in Maryland, reflecting continued pressure from liability losses while maintaining a measured pricing approach. The filing was submitted on March 26, 2026, under a File & Use framework, with requested effective dates of July 1, 2026 for new business and August 15, 2026 for renewals.

The program covers 1,308 policyholders (covering 3,527 vehicles) and represents approximately $6 million in written premium. The proposed change translates to a $296,908 premium increase, with individual policy impacts ranging from 0% to 14.1%.

This follows a series of prior increases, including a 9.9% hike effective July 2025 and larger double-digit adjustments across multiple coverages in recent years, indicating an ongoing multi-cycle effort to restore rate adequacy.

Loss experience shows clear divergence across coverage types. Liability lines, particularly bodily injury, are driving deterioration, with significantly elevated loss ratios and large indicated increases prior to credibility adjustments. In contrast, physical damage coverages such as comprehensive and collision show flat to negative indications, suggesting that cost pressures are concentrated in liability severity rather than frequency or repair-related losses.

From a strategic standpoint, the filing highlights a controlled pricing strategy. PURE is incrementally increasing rates while avoiding full alignment with indicated needs, likely prioritizing retention within its high-net-worth customer base.