Prudential submitted a new advertising filing in Georgia for its SimplyTerm life product, signaling continued push into digitally driven term life distribution.

The filing, submitted on April 3, 2026, covers a multi-carrier email campaign developed with Franklin Madison, designed to present consumers with multiple term life options based on prior inquiries. The message emphasizes a simplified path “from click to coverage,” reflecting a broader industry shift toward frictionless, direct-to-consumer acquisition.

The campaign positions SimplyTerm as an accessible, online-first offering, supported by call center assistance, and aims to convert inbound interest into bound policies through streamlined digital engagement.