Prudential submitted and received approval for an advertising filing in Georgia tied to its SimplyTerm life insurance product, distributed through United Federal Credit Union in partnership with Franklin Madison.

The filing includes two promotional email templates targeting credit union members, emphasizing simplified underwriting and affordability. The messaging highlights no medical exam, fast approval, and pricing “less than $10 per month,” alongside standard term life benefits such as tax-free death benefits and access to funds under a terminal illness rider.

The campaign follows a familiar affinity distribution model, using a financial institution’s member-base to market life insurance through embedded email outreach. Calls to action direct users to quote and enroll digitally.