American Pet Insurance Company (APIC) is proposing a 20% overall rate increase for its “Trupanion for Chewy Health” pet insurance product in Idaho, effective November 1, 2025, for both new business and renewals. This filing was submitted on June 19, 2025.

The decision to revise rates is primarily driven by significant increases in veterinary industry costs across the United States, including corporate consolidation of hospitals, rising labor costs, and advancements in technology. Although the Trupanion for Chewy Health program was launched recently on June 29, 2023, and does not yet have fully credible experience, APIC has supplemented its data with credible annual net trend observations from its “Trupanion Pet Health Insurance Program” (SERFF #APII-134251505) to determine the indicated rate need. The company is operating with a 0% premium trend and a 5.9% loss trend, based on the March 2025 Consumer Price Index for Veterinary Services.

The proposed rate adjustments affect various plans: the Accident Only Plan, Essential Accident & Illness Plan, and Complete Accident & Illness Plan will all see an overall 20.0% impact. Individually, the base medical and prescription rates for these plans are increasing by 24.5% for the Accident Only Plan, 21.6% for the Essential Accident & Illness Plan, and 22.0% for the Complete Accident & Illness Plan. The overall indicated change is 21.600%, with maximum individual increases reaching 22.700% and minimum increases at 10.700%.

The filing indicates that 142 policyholders will be affected by these changes, and the current written premium for the program is $59,167.

Bottom Line: This month marks the two-year anniversary of the Trupanion–Chewy partnership, which has resulted in just 142 policyholders and nearly $60k in premium (in Idaho). That’s roughly one new signup every five days. This is even more striking considering Lemonade Pet Insurance isn’t yet available in the state.