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PURE Seeks Rate Increase in Nevada

Privilege Underwriters Reciprocal Exchange has filed a rate update for its PURE High Value Homeowners Insurance program in Nevada, seeking an overall statewide premium increase of roughly 13% across its in-force book.

The filing was submitted on December 23, 2025, and requests an effective date of May 15, 2026, for new business and July 1, 2026, for renewals. The proposed change impacts approximately 1,717 policies and about $11.9 million in written premium, resulting in an estimated premium increase of roughly $1.5 million.

According to the filing memorandum, the indicated rate need is approximately 14.6%, driven by loss experience and profitability pressures. PURE is proposing a lower net increase of 12.9% to balance rate adequacy with renewal retention while supporting continued growth in the state.

The filing includes revisions to base rates by territory, updates to Nevada territory definitions, changes to all-other-perils deductible factors, and adjustments to residential sprinkler system credits to better align treatment across homeowners and condominium policies. A limited territory reassignment in Carson City is expected to affect only a small number of insured locations.

PURE operates as a Florida-domiciled reciprocal insurer focused on the high-net-worth personal lines market and is part of the Tokio Marine Group.