Privilege Underwriters Reciprocal Exchange (PURE) has filed rate and rule changes for its High Value Homeowners program in Wisconsin, with new business effective May 15, 2026, and renewals effective July 1, 2026.

The filing reflects an overall rate impact of +4.9%, affecting approximately 1,424 policyholders and about $7.3 million in in-force premium. The change is based on a higher statewide indicated need of +16.7%, with the company seeking to balance rate adequacy and renewal retention.