Privilege Underwriters Reciprocal Exchange (PURE) has filed to introduce excess flood coverage for high-value homeowners in North Carolina.

The insurer submitted its filing on August 6, with a requested effective date of January 1, 2027 for new and renewal business.

The coverage is designed to sit above a primary flood policy. PURE will cover losses to the dwelling, additions and alterations, and contents once the applicable underlying coverage has been exhausted. If primary flood insurance isn’t in place, PURE will only pay amounts exceeding the maximum available NFIP limits or the applicable deductible, whichever is greater.

The product also includes additional living expense coverage when a covered flood makes the residence uninhabitable. Coverage applies after the underlying limit has been exhausted.

Notable exclusions include jewelry, watches, artwork, collectibles, pools and hot tubs, docks, motorized vehicles, watercraft, business property, other structures, and contents or improvements located in a basement.

PURE said the filing supports its high-net-worth personal lines business and its capacity for high-value homes in catastrophe-prone areas, including coastal North Carolina.