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PURE Files Texas Homeowners Increase

Privilege Underwriters Reciprocal Exchange (PURE) submitted a Texas homeowners rate filing requesting a 2.9% overall increase, effective July 1, 2026, for new business and September 6, 2026, for renewals.

The filing applies to approximately $181.1 million in written premium and reflects a moderated action relative to the company’s 13.5% indicated need. PURE said the smaller increase is intended to balance rate adequacy with member retention and growth.

As part of the update, the insurer is introducing new $15,000 and $20,000 deductible options for both windstorm and hail and all other perils, giving policyholders additional flexibility to manage premium levels.

The filing also includes technical model updates, including revisions to wildfire sub algorithms and updated wind and hail mitigation factors, reflecting continued refinement of catastrophe risk segmentation in the Texas market.