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PURE Introduces Risk Reduction Benefits for High-Value Homes

PURE has filed two new endorsements in Tennessee for its High Value Homeowners Insurance program, aimed at enhancing loss prevention services without impacting rates.

The filing introduces a Water Leak Monitoring Service, offered in partnership with LeakBot, which provides policyholders with a complimentary leak detection device and 24/7 monitoring that requires activation and registration via a smart device.

It also adds a Risk Reduction Benefit that allows PURE to offer select goods or services—such as equipment or subscriptions—designed to mitigate loss, either free or at a discount, though acceptance is optional.

Both endorsements permit customers to retain the devices or services after their policy ends if they assume responsibility for ongoing costs. The changes are pending regulatory approval and do not include rate adjustments.