Privilege Underwriters Reciprocal Exchange (PURE), part of Tokio Marine Group, introduced two new endorsements in Tennessee aimed at promoting safety and prevention. The first, Driving Safety Monitoring Service (PFA-END-GEN-090), provides a complimentary two-year Gold membership to Life360, a driving-safety app offering crash detection, driving reports, and emergency dispatch. The benefit is extended to all members with in-force personal auto policies.

The second, Risk Reduction Benefit (PURE-END-GEN-001), allows PURE to offer policyholders various goods, services, or subscriptions at low or no cost to help reduce exposure to loss. Examples include devices, equipment, or memberships that promote safer behavior or mitigate potential damage.

Both endorsements were approved in July 2025 and apply across PURE’s personal lines portfolio. The insurer plans to promote these new benefits through a marketing campaign and a simplified enrollment process for existing policyholders