Progressive Life submitted two advertising pieces for approval in Georgia as part of its continued promotion of its direct-to-consumer term life insurance offering. The filing (SERFF #PRGS-134513554), approved on May 2, 2025, includes one new ad and one revised version of a previously approved email campaign.

One form is a price-focused Google search ad extension designed for paid search and affiliate platforms. It highlights term life insurance pricing for applicants in their 30s.

The other is a direct-to-consumer email promoting Progressive’s online term life insurance. It emphasizes the ability to apply without a medical exam, receive a same-day decision, and choose coverage up to $1 million with flexible term lengths ranging from 10 to 30 years.

A similar filing was submitted in Utah on May 9.