Prudential introduced SimplyTerm Bundle, combining term life insurance with digital estate planning from GoodTrust.

The product offers: (1) Term life coverage from $25,000 to $1 million for 5–20 years with level premiums, and (2) Digital estate planning, including wills, trusts, powers of attorney, and healthcare directives, completed online through GoodTrust.

Founded in 2020, GoodTrust provides low-cost, digital estate planning tools, allowing customers to set up legal and financial protections without hiring an attorney. It has raised over $7 million.