Trisura is introducing a sharp rate increase to its pet health insurance program in New Jersey, impacting business tied to the Odie platform.
The filing was submitted on March 30, 2026, with a requested effective date of May 1, 2026, for both new and renewal policies. The program covers approximately 1,040 policyholders and about $585,646 in written premium.
The insurer is targeting a 47.4% overall rate increase, supported by an indicated change of 56.4%. At the policy level, rate changes range from 40% to 77.1%, translating into an estimated premium increase of roughly $277,672.
The update includes a 40% increase to base rates, along with revisions to pet age factors and breed classifications. Younger pets are driving the change, with higher loss ratios leading to increases of up to 15% for pets under one year old, and smaller adjustments for pets aged one and two.
The program continues to rely on a multi-factor rating structure, incorporating geography, breed, age, deductible, coinsurance, and optional benefits such as exam fees and prescription coverage. Discounts remain capped at 12%, including multi-pet, military, and affinity group discounts.
Coverage remains centered on illness and injury plans with flexible limits and cost-sharing options, alongside an accident-only offering and optional routine care endorsements.
Strategically, the move points to worsening loss experience in pet insurance and rising veterinary costs, with Trisura—through its Odie-backed program—pushing for rate adequacy while tightening segmentation rather than altering the product structure.