Ford Motor is introducing a new service contract program in Oregon called Tire-Dent-Shield, expanding its suite of dealership-sold protection products that sit alongside vehicle purchases.

The filing, submitted on April 29, 2026, covers a bundled offering that combines tire and wheel protection, paintless dent repair, and windshield repair into a single contract, with an effective date requested upon approval or July 1, 2026. The product is positioned as an optional add-on available only at the time of vehicle sale or lease, reinforcing its role as a point-of-sale upsell rather than a standalone product.

The program is structured with multiple tiers. At the top end, the TripleCARE Plus plan bundles tire, dent, and windshield coverage, while lower tiers allow customers to select combinations such as tire and dent only, or individual protections. Terms range from one to eight years, with additional lease-aligned options like 27 or 39 months.

Coverage focuses on common ownership pain points rather than major losses. TireCARE reimburses repair or replacement costs tied to road hazards such as nails, potholes, or debris, including mounting and balancing. DentCARE covers minor dents up to four inches using paintless repair methods, while WindshieldCARE handles small chips and cracks, with an upgraded version offering up to two full windshield replacements.

The structure reflects a broader shift toward bundled protection products that are easy to sell in the finance and insurance office. There is no deductible, and benefits are reimbursed after claims approval, with limits such as $100 for towing and short-term rental coverage tied to repair events.

At the same time, the contract draws a clear line between service contracts and insurance. The agreement explicitly states it is not insurance and is not subject to state insurance laws, relying instead on the backing of Ford Motor Service Company, with reimbursement insurance support from The American Road Insurance Company in certain states.

The filing also highlights tight eligibility and usage constraints. Coverage is limited to vehicles at the point of sale, excludes high-end or exotic vehicles, and requires basic maintenance standards such as minimum tire tread depth. Claims must be pre-approved, and reimbursement depends on documentation and inspection.