Pruco Life Insurance Company, a Prudential subsidiary, filed in Oregon on September 18, 2025, to introduce a new digital advertising landing page titled SimplyTerm Mercata LP, promoting affordable term life insurance through direct web marketing.

Developed in partnership with Mercata Insurance Services Corp. and Accuquote, the campaign targets online consumers using variable pricing (e.g., $7.99, $6.75/mo, $81/year) and secure 256-bit encrypted application flows.