Prudential submitted an advertising filing in West Virginia for a senior term life insurance promotion tied to the American Foreign Service Protective Association (AFSPA). The filing was approved on March 12, 2026 and applies to group term life coverage offered to AFSPA members.

The advertisement promotes Prudential’s Senior Term Life Insurance, positioning the product as a way for older members to help cover final expenses and protect their families from financial burdens such as funeral costs, medical bills, or household obligations. The campaign references research suggesting final arrangements can exceed $10,000 and highlights the role of life insurance in easing those costs.

According to the marketing material, eligible AFSPA members can apply for coverage of up to $25,000. The advertisement includes an example showing that a 65 year old member could obtain $15,000 of coverage for about $40.95 per month.

The coverage is issued by Prudential and offered as a membership benefit through AFSPA, with the insurer emphasizing its long history in the life insurance market and encouraging members to apply online through the association’s platform.