Prudential has submitted an advertising filing in Oregon for its SimplyTerm API Ladder, which enables partners to deliver digital term life insurance quotes through Ladder’s platform.

The filing, submitted on February 12, 2026, supports an electronic distribution model that allows consumers to receive instant coverage estimates and complete a fully digital application process, with an effective date requested upon approval.

The materials highlight a streamlined experience with flexible coverage amounts and term options, positioning the offering as a quick, online purchase journey that can be completed in minutes.

A similar filing was submitted in Georgia.