XL Specialty Insurance Company, part of AXA XL, has filed a new Advertising Production insurance program in North Carolina. The program, categorized under Inland Marine, provides coverage for production and theatrical insureds in the entertainment industry and includes sections for Production Indemnity, Film and Production Media, Production Property, and Property of Others.

The filing introduces multiple new endorsements, such as Influencer Coverage, Disgrace and Dissemination, Cyber Exclusion, and Communicable Disease Limited Coverage. Notably, the policy excludes COVID-19-related claims and caps coverage for All Risks of Physical Damage to Production Media at $5 million per occurrence, with a $100,000 deductible.

Coverage extends to entities involved in advertising and production, including influencers—though limited by exclusions for illegal acts or hazardous performances. The filing’s structure and coverage scope mirror similar entertainment programs from Berkley, Hiscox, and Arch Insurance.

A similar filing was submitted in New Mexico.