Branch Insurance Exchange filed a homeowners rate update in Illinois on December 4, 2025, with new business effective December 10, 2025, and renewals effective January 24, 2026.

The filing impacts 1,212 policyholders and approximately $2.48 million in written premium, resulting in an overall rate decrease of 8%. Branch says the reduction is driven in part by adopting rating factors from Allstate North American Insurance Company to improve credibility, given the company’s limited internal loss experience. Branch also aligned its Future Effective Date Discount to 1.0 to mirror its private passenger auto product.

The filing references Esurance as Branch’s original benchmark, marking a shift toward Allstate-based factors for homeowners pricing calibration.

A notable disclosure in the filing is Branch’s acknowledgment that it previously implemented a 7% rate decrease in July 2025 without submitting a SERFF filing. The company stated it is actively working through a self-reporting process with Illinois regulators to address the issue.

The prior approved homeowners rate action was a 5% increase effective February 22, 2025, making this filing a reversal toward lower pricing as Branch continues to refine its rating framework in Illinois.