AAA Life Insurance Company filed a new digital advertising piece in Georgia titled “To Have and to Hold—and to Insure,” targeting newly married couples and encouraging them to include life insurance in their financial planning. The blog highlights that 45% of couples argue about money, citing a Fidelity study, and positions life insurance as a practical way to provide financial stability as families grow.

The content references sources such as Investopedia, SmartAsset, and The Zebra, and invites both AAA members and non-members to connect with an AAA Life insurance professional for personalized guidance. Submitted on October 7, 2025, the filing covers Individual Term Life advertising only, with no rate data or policy changes.