AAA Life Insurance Company filed in Georgia on September 26, 2025, to approve new email marketing materials titled “DSU Closed Leads Email T1–T6.”

The campaign targets individuals who previously contacted AAA’s Direct Sales Unit but did not purchase, aiming to reconnect them with a Life Specialist through myth-busting content about life insurance. The emails promote AAA life and annuity products and include links to social media accounts hosted via Cloudinary.