Lemonade, via Metromile, is introducing a new homeowners product in Oregon.

The filing was submitted on April 1, 2026, and is currently under review, with a targeted effective date of June 23, 2026 for new business.

The program includes both HO3 (homeowner-occupied) and HO6 (condo) coverage forms and is structured around a by-peril pricing model designed to better align rates with individual risk.

From a product standpoint, the filing outlines a full-stack homeowners offering with standard core coverages—dwelling, other structures, personal property, loss of use, liability, and medical payments—alongside optional endorsements such as equipment breakdown, buried utility lines, refrigerated property, scheduled personal property, and landlord-related coverages, reflecting a modular design.

A notable structural element is the use of a roof payment schedule tied to roof age and material, which determines reimbursement levels for wind and hail losses. Older roofs receive lower payouts, reinforcing a depreciation-based claims approach for specific perils.

The program also introduces underwriting tiers and insurance score bands, supported by detailed rate tables and calculation rules, pointing to a more data-driven pricing framework.

Bottom Line: This is a new entity rollout rather than a new product. Lemonade already offers homeowners insurance in Oregon through Lemonade Insurance Company, which had 2,286 policyholders and roughly $3.2 million in premium, and the state remains a challenging market for the company.