Cimarron Insurance Company submitted its initial filing for a Pet Insurance Program in South Carolina on January 17, 2023, with coverage effective for new business beginning June 5, 2023. The program, administered by Kanguro Insurance, LLC, is modeled on filings from American Modern Home Insurance Company for accident and illness coverage and Lemonade Insurance Company for preventive care, with additional comparisons to United States Fire Insurance.

The filing introduced an Affinity Group discount of 15% and a Marketing Partner discount of 10%, targeted at businesses such as veterinary clinics, shelters, and groomers through direct and independent distribution channels. Enrollment fees were set at $25 for new policies and $15 for renewals. Proposed installment fees of $4 for quarterly payments and $12 for monthly payments drew objections from regulators, who cited state bulletins limiting optional fees to $10. Additional concerns included a commission expense load of 30% and possible overlap between the two discounts.

Objections also addressed underwriting guidelines, particularly non-renewal clauses, while regulators required confirmation of compliance with electronic delivery standards. Cimarron priced the program with a 46.9% expense and profit load and confirmed that no automatic trending mechanism would apply. The filing reported no current policyholders or written premium, as this was the program’s first submission in the state.