Toggle Insurance Company submitted a form filing in Illinois on October 19, 2023 to update branding for its renters program, with an effective date of November 17, 2023. The change allows policies sold through licensed digital agents to carry varying logos, websites, suffixes, and color schemes while maintaining the same approved rules, rates, and forms.

The Illinois Department of Insurance initially objected, requesting side-by-side examples of the rebrand, which Toggle provided. The filing was approved and marked effective for new business policies on November 17, 2023