Lemonade has filed another 10% average decrease for its Florida auto insurance program after an earlier reduction failed to bring quote conversion closer to levels seen in its other states.

The November 6 filing requests an October 8, 2026, effective date for new business and renewals. It follows a separate 10% overall reduction effective September 23, which changed base rates and the multi-policy discount.

Lemonade said its initial competitive comparison did not account for customers selecting less coverage than competitors’ policyholders. Among Lemonade’s bindable quotes, 44.9% included comprehensive coverage and 42.3% included collision, compared with competitor averages of 84.2% and 82.1%, respectively.

The insurer then used LexisNexis InsurQuote to price its own quote profiles through competitors’ filed rates. That analysis produced an average six-month vehicle premium of $890, compared with Lemonade’s $1,010. The comparison included Allstate North American, GEICO General, Progressive Select and USAA Casualty.

Lemonade selected a 10% decrease, bringing its average quoted six-month vehicle premium to $909. The reduction is achieved through a 12% cut to coverage base rates, with fixed expense charges moderating the overall impact. No other rating factors or rules change.

The analysis used 6,787 bindable quotes covering 8,750 vehicles generated from August 26 through October 7. Lemonade said it had written Florida auto business for approximately six weeks and lacked sufficient policy and claims experience to base the revision on its own losses.

The company said all customers would receive a decrease from the revision.