Invictus Insurance Exchange has filed to introduce a homeowners insurance program in California, targeting an October 1, 2026, effective date for new business.

The reciprocal was created following Builder Reciprocal Insurance Exchange’s acquisition of Hallmark Insurance Company on June 26. Hallmark was converted from a stock insurer into a reciprocal and renamed Invictus Insurance Exchange three days later.

Millennial Specialty Insurance submitted the filing on behalf of Invictus. The proposed HO-3 program is largely based on Farmers Insurance Exchange’s Smart Plan Home product, with base rates adjusted upward by 9% to reflect projected pure-premium trends. The program also incorporates 10% ordinance or law coverage into the base rates.

Policyholders would pay a 10% surplus contribution in addition to their premium. The program also includes a $25 new-business policy fee and optional coverages for identity fraud, mortgage payment protection, golf carts, special personal property, and increased limits on business property.

Invictus plans to use Verisk’s wildfire mitigation credits and revised wildfire eligibility guidelines. It will also limit geographic concentration to $500 million in total insured value within any three-mile radius.

The California Department of Insurance has asked the company to withdraw and resubmit the filing because Invictus is not yet listed in its system and NAIC number 34037 remains associated with a different company. The department said the filing can be resubmitted once the name change is approved.