Lemonade Market Size

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Note: Per Lemonade’s latest shareholder letter, the insurer reports 2,984,513 customers and $1.2 billion in premium. However, state filings account for 1,187,861 customers (~39%) and $666 million in premium (~55% of the reported total).

Insurer	State	Filing Date	LOB	Written Premium ($)	Policyholders
Lemonade	Wisconsin	09/14/23	Pet	1,648,650	3,720
Metromile	Washington	06/24/25	Personal Auto	10,632,053	13,689
Lemonade	Washington	08/08/24	Pet	8,038,235	13,692
Lemonade	Virginia	06/30/25	Pet	5,732,162	2,420
Lemonade	Utah	06/09/25	Pet	1,778,047	3,135
Lemonade	Texas	02/17/26	Homeowners	22,824,717	6,124
Lemonade	Texas	08/22/21	Pet	1,108,886	3,289
Lemonade	Tennessee	10/14/25	Personal Auto	3,305,775	3,346
Lemonade	Tennessee	02/19/25	Homeowners	8,283,471	27,488
Lemonade	South Carolina	09/30/25	Pet	3,664,287	5,795
Lemonade	Rhode Island	08/13/24	Pet	975,145	1,952
Lemonade	Rhode Island	10/17/23	Homeowners	631,737	3,914
Lemonade	Pennsylvania	10/09/25	Homeowners	2,846,325	1,478
Lemonade	Pennsylvania	06/20/25	Pet	134,568,316	25,479
Metromile	Oregon	03/20/25	Personal Auto	2,967,261	4,030
Lemonade	Oregon	03/19/26	Homeowners	3,184,694	2,286
Lemonade	Oregon	04/15/22	Pet	133,247	2,185
Lemonade	Oklahoma	10/18/24	Pet	841,036	1,964
Lemonade	Ohio	03/17/25	Homeowners	5,224,923	18,965
Lemonade	Ohio	01/24/24	Pet	3,008,812	6,511
Lemonade	North Carolina	09/18/25	Pet	5,326,488	8,734
Lemonade	New York	06/10/25	Homeowners	52,192,507	197,588
Lemonade	New York	06/10/25	Pet	26,549,345	35,030
Lemonade	New Mexico	10/11/22	Pet	313,245	876
Lemonade	New Mexico	12/22/20	Homeowners	459,033	3,038
Lemonade	New Jersey	02/26/26	Pet	23,603,844	28,860
Lemonade	New Jersey	09/10/25	Personal Auto	2,794,277	3,689
Lemonade	New Jersey	06/04/25	Homeowners	24,419,669	9,435
Lemonade	New Hampshire	01/19/24	Pet	532,249	849
Lemonade	Nevada	05/30/25	Homeowners	6,316,369	27,808
Lemonade	Nevada	03/05/25	Pet	3,414,535	6,079
Lemonade	Nebraska	08/01/23	Pet	299,189	763
Lemonade	Montana	07/13/22	Pet	122,675	349
Lemonade	Missouri	04/17/24	Homeowners	2,311,241	12,122
Lemonade	Michigan	01/21/26	Pet	5,277,844	9,899
Lemonade	Michigan	01/13/23	Homeowners	6,481,611	22,427
Lemonade	Massachusetts	09/09/25	Pet	11,444,265	17,154
Lemonade	Massachusetts	03/14/24	Homeowners	6,489,022	24,358
Lemonade	Maryland	10/03/25	Pet	6,369,137	9,154
Lemonade	Maryland	03/13/25	Homeowners	13,070,043	23,947
Lemonade	Iowa	07/10/23	Homeowners	946,258	5,095
Lemonade	Iowa	09/06/22	Pet	371,119	1,051
Lemonade	Indiana	12/19/23	Pet	1,427,943	3,394
Lemonade	Illinois	06/06/25	Personal Auto	6,609,382	7,164
Metromile	Illinois	03/09/26	Homeowners	1,092,001	794
Lemonade	Illinois	03/25/25	Homeowners	8,425,263	5,499
Lemonade	Georgia	09/30/25	Pet	9,681,608	16,084
Lemonade	Georgia	07/15/25	Homeowners	13,080,919	22,669
Lemonade	Florida	08/15/25	Homeowners	7,087,013	65,532
Lemonade	District of Columbia	04/07/25	Pet	2,782,789	3,465
Lemonade	Connecticut	02/06/26	Pet	6,322,560	8,058
Lemonade	Connecticut	05/06/23	Homeowners	3,066,346	10,249
Lemonade	Colorado	10/09/25	Homeowners	11,228,669	3,994
Lemonade	Colorado	07/08/25	Pet	8,808,563	12,532
Metromile	California	02/04/26	Personal Auto	23,867,181	25,647
Lemonade	California	09/10/24	Pet	40,779,237	57,471
Lemonade	California	07/31/23	Homeowners	89,935,988	327,621
Lemonade	Arkansas	10/23/24	Homeowners	702,251	3,687
Lemonade	Arkansas	06/12/23	Pet	182,618	468
Lemonade	Arizona	10/08/25	Homeowners	3,101,481	1,902
Metromile	Arizona	05/09/25	Personal Auto	2,737,882	2,335
Lemonade	Tennessee	03/16/26	Pet	4,752,611	9,529
Insurer	State	Filing Date	LOB	Written Premium ($)	Policyholders
					∑ = 1,187,861